For Japan With Love SF Benefit

Last night, Adm and I attended the silent auction fundraiser for Japan with Love in San Francisco. It was truly inspiring to see not only all of the local businesses that contributed goods, services and time to both the auction and event, but also to see how many people showed up to support the cause.  I mean, the place was packed!  I don't know the total amount of proceeds raised, but the goal was $5000, which will go towards funding 5 Shelterboxes, and I have a feeling it was definitely surpassed.  Here are a few photos from the lovely event.  All of the photos were taken by Adm.

Chow Family Photos

Last week, Adm and I had the pleasure of photographing the Chow and Liu families!  They're actually all my family so it was a fun excuse to see them and photograph them all together, a rare thing since half of them live on the East Coast.  We had three generations, my auntie Shirley and her husband, and their three daughters with their families, including 7-week old Kayden!  We started at home before heading to La Cuesta Park in Sunnyvale, which I discovered is a great spot for family portraits!  There's a great playground, redwoods, grassy hills, and blossoming trees all in the same park!

Above photo by Adm.

Above photo by Adm.

Don't forget that we're having a special rate for family portrait sessions booked now through Saturday, April 30 where we'll be donating 50% of all proceeds to the Japan relief effort.  You can read more details here or contact me directly to book a session at alison@alisonyinweddings.com.

Starbucks Show

If you happen to find yourself in the Pacific Heights neighborhood of San Francisco, oh say on Fillmore between Sacramento and Clay streets to be exact, might I suggest popping into the local Starbucks to check out some photos that I've got hanging on the walls?  Thanks to my good friend Allen, we're having a mini "show" of some of my favorite wedding photos to help reach a new crowd of brides and grooms.  Feel free to grab a promo card which is hanging in an old wooden shutter opposite all of the photos.

For Japan With Love: Silent Auction

As another part of the relief effort for Japan, we are participating in a charity benefit next Tuesday, April 26, at Blu Bungalow in San Francisco.  There are tons of wedding professionals who are donating services and goodies for a silent auction where all proceeds will go to Shelterbox for the relief effort.  If you're in the area, please RSVP (it's free!) and come bid on some super cool stuff!  Some of the awesome bidding items include a make-up lesson by Jane Kim (for regular blog readers she prettied up all the girls in Erika and Colin's wedding last year), a couple of flower garlands by Ashley Meaders (this girl is a creative genius! and we hope to photograph a wedding she's touched one of these days), and prints by uber fabulous L.A. photographer Max Wanger.  We are donating two matted, framed and signed travel prints.  Check them out below:

Here's where you can RSVP and see more info about the event:  http://www.forjapanwithlove.com/sfbenefit.html

New Pricing Booklet

We finally received our new pricing and services booklets, and I wanted to share a few pictures of them!  Emma designed these for prospective clients as a way to showcase our work and the services we offer.  They were printed at Brandes in Berkeley (all on recycled paper and with soy-based inks) and sewn together by Pettingell Book Bindery in Berkeley.  All photos by Adm.

2011 Wedding Season Kick-off

Our last wedding that we photographed was more than five months ago.  Five months ago!  That's almost half a year!  This seasonal nature of being a wedding photographer is one of the things I love, but it's also taken time to adjust to.  When we're in wedding season, we are so incredibly busy I have to remind myself to breathe.  By the time the off-season rolls around, we are ready for the time off - it gives us time to rest, catch up, and re-charge.  And we've done a lot of that during these past few months: we celebrated holidays, went on vacation to South America, completed our re-branding and identity campaign, caught up with family and friends, and spent lots of time with Kiki.  I've also spent quite a bit of time preparing for our 2011 weddings.  I've scoured all of the wedding blogs and portfolios of other photographers - not just wedding photographers, but portrait, fashion, editorial and documentary photographers as well looking for new ideas and inspiration.  I want to continue growing as a photographer, and I am deathly afraid of plateauing, becoming creatively stagnant, and so by the time our first wedding rolls around, I'm chomping at the bit - ready to get back in the saddle.

So, here we are in L.A. getting ready for our first wedding of the year.  I always get nervous before each wedding, but I especially feel it before our season kick off wedding.  It reminds me of how I felt the day before big softball games back in high school and college.  Actually, I use a lot of those same preparation techniques that I learned while playing softball when I'm prepping for a wedding.  I remember lying on my bed on a Friday night, eyes closed, visualizing the batters for the opposing team the following day coming up to the plate.  In my mind, I saw myself pitching to each batter and watching them swing and miss.  I made sure that the last image I fell asleep to was one of me succeeding on the mound.  Visualization.  It's a mental technique I used to build confidence.  Visualization.  Now, I do the same thing the night before each wedding.  I close my eyes, and in my mind, I picture myself making these amazing images of my couples and their wedding.  I do as much mental preparation as a I can before the wedding so that I'm better able to anticipate key moments and have a very clear idea of what I'm going to do for the portrait portion.  However, as much as we can prepare for each wedding, things almost always go awry.  Gear breaks, the dress rips, the weather changes, there's an accident on the bridge that causes all the guests to be late... the list goes on.  Actually, I expect things to go "wrong," and part of what's fun is figuring out how to be resourceful in responding to these unexpected situations.  I've found that I'm much better at handling these surprises when I approach each wedding as if we're photographing the "Royal Wedding."

For this Saturday's wedding, we've already quadruple-checked our equipment, ironed our clothes and are getting ready to visualize making photo gems.  Let's get this party started.